PEPSI NFL THEMATIC
An example of a project I worked on with the new design director for the Pepsi brand (at the time). I extrapolated his design and applied it to various different paperboard quantity sizes and types of Pepsi (Regular, Diet, now defunct Mid-Calorie "Next" and Zero Calorie with Ginseng Max). I made sure his design met all print standards, flagged any issues and made sure the design remained consistent no matter the package size. An experiment into the art of "The Billboard Effect", I did all rendering for this project in Photoshop that would be subsequently used for POS, ads, sell-sheets, etc.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/0858155e3ce6a246771d876f7766429e/50b1fcd5-a86b-4571-99a0-5bfdc45b8da7_rw_1920.jpg?h=245c2690669ff1e431d82be8c04de768)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/0858155e3ce6a246771d876f7766429e/58175944-99fb-4634-b67d-0a4e423ecbf6_rw_1920.jpg?h=73ecf2081b79077aa60d177b45cf07de)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0858155e3ce6a246771d876f7766429e/dc6b4665-fbe3-4472-8cec-0f142b75cf95_rw_1920.jpg?h=2085a6c3008c8ff3c27d4e6b58676cd7)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0858155e3ce6a246771d876f7766429e/7378b730-d8aa-4203-991d-9ba9c43e3584_rw_1920.jpg?h=03743e1850bbdc4eaa3910ce2937d0b9)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0858155e3ce6a246771d876f7766429e/3b2e0fd5-6ed7-4f15-a0b8-8357e60e3287_rw_1920.jpg?h=0d661201a48e959cfac9295e6182ef49)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/0858155e3ce6a246771d876f7766429e/4c86ab2c-ccb3-4f20-b7c0-a8f272e458c2_rw_1920.jpg?h=1b1509532c45ef88c56f09e33922fdca)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0858155e3ce6a246771d876f7766429e/a8c588fb-1e64-4985-84d6-a4e118d4b84b_rw_1920.jpg?h=16c695fb809e17e4a997b6efc293511f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0858155e3ce6a246771d876f7766429e/b31685e8-a56d-4da8-8b8e-891bfd0aca65_rw_1920.jpg?h=a11bbbf7bf5e952c9540d62536ddbb7d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0858155e3ce6a246771d876f7766429e/7110aaec-5f2f-4b03-8881-1256c0133562_rw_1920.jpg?h=0e81aa474258563f3cf36fdbd0ccf86b)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0858155e3ce6a246771d876f7766429e/a7f6214a-820c-43e3-8864-d1cd7a899a9c_rw_1920.jpg?h=3f9eafec3a5943fe84951c0a67566646)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0858155e3ce6a246771d876f7766429e/195461c6-2bf8-492c-9367-c83c9d43322b_rw_1920.jpg?h=14b972ed19c39f7792e290cff9037b7f)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/0858155e3ce6a246771d876f7766429e/6a230965-f654-431f-ad3d-b4430cabec0b_rw_1920.jpg?h=4706fe3583d4ab7e150f12f4e8904eda)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0858155e3ce6a246771d876f7766429e/09d9afc5-0d03-4245-b542-290b7b90048c_rw_1920.jpg?h=b947852eb705a587922fe016815bad48)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0858155e3ce6a246771d876f7766429e/8cf11684-c192-4442-bc6b-49b4f143273e_rw_1920.jpg?h=e854790542fd73d16730817cb3574cdd)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0858155e3ce6a246771d876f7766429e/9fd35d06-949c-4761-b833-0db6320957fb_rw_1920.jpg?h=a65c134b046d307e163b9ffe3cdd534b)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/0858155e3ce6a246771d876f7766429e/6feaad91-bd44-4427-a267-6daf08b8293f_rw_1920.jpg?h=53debe0304022a646205a305eb154de4)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/0858155e3ce6a246771d876f7766429e/e18b6dc1-1b1d-4a8d-a59b-413ab446f039_rw_1920.jpg?h=8e760baa877755d66bae86d7470671c5)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/0858155e3ce6a246771d876f7766429e/449ff92c-6d6f-4de4-8b24-c2c3decc2603_rw_1920.jpg?h=36f4fbc7a37bd77324d9912c04e47c98)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/0858155e3ce6a246771d876f7766429e/feab1213-d003-48c4-bf07-7ec12616d5ff_rw_1920.jpg?h=339ee835eddb20ee445085a5874252da)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0858155e3ce6a246771d876f7766429e/bbaf1d7e-65ea-4f7e-a2e0-ddc2d095b79f_rw_1920.jpg?h=5a8c2665b494c104e6fff3f5484b2048)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0858155e3ce6a246771d876f7766429e/a28a9eb6-8b7a-46fa-a9ae-2b5cf333601c_rw_1920.jpg?h=bed149e27bbff36db740fd64c0488be7)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0858155e3ce6a246771d876f7766429e/cb2c3da5-8406-4756-b63c-c2b6b24e763e_rw_1920.jpg?h=26bda7e8f5ee0a582e48d207de85cb3a)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0858155e3ce6a246771d876f7766429e/d27d0c34-48b6-4e44-8056-69434e054dc0_rw_1920.jpg?h=5a81912aa7ad69e7e31e1b3f2bd48fd4)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0858155e3ce6a246771d876f7766429e/0f1ced83-0e1e-4b9d-bdc3-0e8eeb282b5b_rw_1920.jpg?h=716a32f74580ca2df9d3ae9335d5afc1)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/0858155e3ce6a246771d876f7766429e/e5238d4c-fd90-4f94-a142-6c9362403e8a_rw_1920.jpg?h=ce9fb5dbb30e750bf115664a2c6a9bae)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0858155e3ce6a246771d876f7766429e/7b7b6fd8-b425-4ec6-956d-a02e9fd9b2a7_rw_1920.jpg?h=0282ed173cfce2a0c607089ce9ec3459)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0858155e3ce6a246771d876f7766429e/04d7e4e7-7240-4f01-a553-206c405b8c44_rw_1920.jpg?h=020d58189eaac0ee82a2e105e3c30614)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0858155e3ce6a246771d876f7766429e/af0d11bb-0843-4fd7-8d7c-f1aabec19504_rw_1920.jpg?h=0bee2b3d3e9aa9335b206b55ed8755f7)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0858155e3ce6a246771d876f7766429e/d17d179e-c145-4da2-bc9b-048e82a382cd_rw_1920.jpg?h=c885c7c55efd52a32a1f2fddb68c1690)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/0858155e3ce6a246771d876f7766429e/4b7919bf-d28b-40c3-b7bb-b18da289e5bb_rw_1920.jpg?h=8207d3716e45c8ec4395b4e7b40bc5a4)