An example of a project I worked on with the new design director for the Pepsi brand (at the time). I extrapolated his design and applied it to various different paperboard quantity sizes and types of Pepsi (Regular, Diet, now defunct Mid-Calorie "Next" and Zero Calorie with Ginseng Max). I made sure his design met all print standards, flagged any issues and made sure the design remained consistent no matter the package size. An experiment into the art of "The Billboard Effect", I did all rendering for this project in Photoshop that would be subsequently used for POS, ads, sell-sheets, etc.

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