LIFEWTR is Pepsi's brand of premium bottled water. Each series features artwork done by actual artists outside of Pepsi. I worked on Series 1 through 3, production-wise and handling the photo-retouching. Here is a sample of Series 1. There is a mechanical example also included. Some of the artists had created designs that required extra special handling during prepress. This also had to be kept in mind during photo-retouching. These artists submitted either raster or vector art. I used the original art to hit the color targets for all photo-retouching while not compromising luminosity or detail.

You may also like

Back to Top